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Kawaii Culture: Don’t Underestimate the Power of Cuteness

While in many peoples’ minds, it is synonymous with Hello Kitty merchandise and a quintessentially Japanese predilection for sugary appeal based on child-like design sensibilities, Kawaii culture is a...

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Money Can Bring Happiness in Post-Recessionary Times

Download full datagraphic as pdf In post-recessionary times, when incomes are squeezed, money does appear to make people happier in the world’s largest advanced economies. Perhaps surprisingly time...

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Third-Ranked KFC is Winning the Fast Food Battle in India – For Now

  India has been steadily claiming a larger share of the attention of leading operators looking to expand abroad, and some have even gone as far as calling India, “China 2.0”. Within the past year,...

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Why the G8 Dementia Summit Matters

Ageing is the most significant and unprecedented demographic challenge facing world leaders in the 21st Century. As a result, the G8 leaders met in London for the first Dementia Summit in December...

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Gluten-free, Lactose-free, and Other Popular Eating Trends Around the World

Developed Markets More Likely to Follow Health Trends, Even Those Unrelated to Weight Loss Over half of developed market consumers are considered overweight and may be looking for a quick (or at least...

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The Power of Celebrity: The Evolution of Celebrity Culture

The Birth of Celebrity Magazines Over the last few decades, celebrities have played an ever more important role in modern culture. For many people, film and TV stars, athletes, pop stars, royal...

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Latin America Shows Growth in the Traditional Café Segment

The evolution of global drinking culture can be easily summarized: Over the past decade, drinking habits have been steadily transitioning from the traditional to the modern, led by the spread of...

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Cultural Diversity and its Impact on Global Consumer Markets

Examining ethnic change as a market driver: The combination of strong migration flows and higher birth rates among minority populations has led to an unprecedented level of diversity in developed...

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Multicultural Beauty: Benefiting From Diversity

  Multicultural beauty has been a universal practice among beauty and personal care companies for some time, and the dollar value sales from non-Caucasian has been increasing steadily in the past few...

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Exporting Korean Culture and Business

  South Korea has emerged as one of the top drivers for global economic and fast moving consumer goods (FMCG) industries. Many South Korean products’ successes are reliant upon the so-called Korean...

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